Ways To Improve A Product

Adding New Features

New features expand the scope of the product, often making a big marketing splash, getting a version bump, and resulting in some press releases. Often the fanfare attracts new customers and new use-cases for the product. Typically, new features are the only improvements that outsiders (i.e. non-customers) will ever hear about.

New features are risky. You have to be very confident they will be valued, as they’re like children; you have to love them and support them no matter what.

Ask your customers “Would you like a [Calendar|TimeTracker|Gantt Chart]?” and they’ll reply yes. It’s a one-way “something or nothing” offer. They haven’t had to make a trade-off between competing priorities. This leads to customers saying they want stuff that they don’t really want.

Asking your customers “Would you rather that we made the product much faster, or that we added more labelling features?” and you’ll get a different answer. Everyone values speed. (Sidenote: Don’t you wish the Gmail team did this)

Improving existing features

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